Sponsored by
by Aurora for Novartis Pharmaceuticals UK
by Munro & Forster Communications for NHS Blood & Transplant
by Ruder Finn for Novartis Vaccines and Diagnostics Limited
by Munro & Forster Communications for Janssen
by Reynolds-MacKenzie for Karen Clifford Skin Cancer Charity
by Ruder Finn for Novartis Vaccines and Diagnostics Limited
Meningitis is the most feared infectious disease among parents in the UK, however seven out of 10 adults are unaware that their children are not protected against all causes of this devastating disease.
Inconsistency in media reporting has led to a worrying lack of awareness and understanding among parents about the disease. To tackle this, the agency used multiple media platforms to communicate that there is currently no protection against the meningitis-causing meningococcal B bacteria and underline the need for continued vigilance over the symptoms of meningitis.
The campaign delivered targeted on-message media coverage across multiple media platforms with over 200 million media impressions reaching in excess of 3x the UK population.
A strong, comprehensive campaign achieving national as well as regional outreach that covered all aspects of media relations well.
Communications manager: The team has been astounded by the media results achieved in 2011. A superb level of creativity and skill was demonstrated to build this meningitis story and communicate it so successfully in just six months. All aspects of the campaign were seamlessly executed. Thanks to the work of the agency and the internal team the UK is now seen as the gold standard globally across the company in terms of driving impactful and innovative media campaigns.
Louise Dunn, Communications Consultant – Co-chair Communiqué Awards
Entry deadline | 11 March 2022 |
Extended entry deadline | 18 March 2022 (additional fee applies) |
Judging days | May 2022 |
Awards Ceremony | 7th July 2022 |
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