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The LionsDen Award for Writing Excellence

Sponsored by


From theory to theatre: overcoming barriers to innovation in surgery

by MHP Health Mandate for The Royal College of Surgeons of England

Summary of work

Winner: From theory to theatre: overcoming barriers to innovation in surgery

This project transformed attitudes to, and more importantly funding for, surgical research. A carefully argued, compellingly written report provided the basis for engagement with policy, clinical, patient and media stakeholders, clearly establishing the need for change and setting out through 15 detailed recommendations how the NHS reforms could be applied to promote surgical research.

As a result, the first-ever public call for surgical research bids for funding from the National Institute for Health Research (NIHR) was made, the first ever NIHR surgical professor was appointed, and £750,000 of charitable funding was unlocked.

Judges comments

The campaign placed good writing at its heart and explained why it was important. The design of the work helped bring the writing to life and its use of plain English really brought out the subject.


Women for Postive Action - by Litmus MME for Abbott

Translating the NHS reforms for bowel cancer - by MHP Health Mandate for Beating Bowel Cancer and Roche Products

Towards the best in Europe - delivering improved outcomes for patients with rarer cancers - by MHP Health Mandate for Rarer Cancers Foundation

Infant & Toddler Forum's Ten Steps for Healthy Toddlers Campaign - by Say Communications for Danone UK

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253