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Highly Commended 2010 - Celesio OTC Award

Highly Commended

Company: SSL International in association with Halesway

Campaign: Durex condoms and the 'free to consumer' market segment



This category relates to marketing activities that have been conducted in the UK or any European market(s) during 2009, in support of any non-prescription product or portfolio of products. Submissions related to a product launch or an established product, including all OTC medicines and/or medical devices. Entrants needed to demonstrate effective integration and implementation of marketing activities throughout the campaign.

Award sponsor

Celesio logo


Campaign overview

Full detials of this entry have been withheld on request of the entrant in the interest of confidentiality.

 Highly commended - Celesio OTC Award


Judges' comments

"Another impressive and creative entry for Durex with great outcomes.”

"What great marketing once again from this team. A clear target – great, simple, creative messaging that was well executed. I love it!"



 Other entries


Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022