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The ABPI Award for Excellence in Corporate Social Responsibility

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Depaul Meaningful Activities

by AstraZeneca Depaul with support from Hive Health

Summary of work

Winner: by AstraZeneca Depaul with support from Hive Health

Depaul is the largest charity for young homeless people in the UK, helping over 5,000 young people every year to find a place they can call home. But providing shelter is only half the battle.

This vulnerable group often have multiple health needs yet they lack the confidence, and sense of purpose to seek care.

It’s been shown that participating in meaningful activities can improve people’s mental and physical health as well as their sense of well-being. As part of their wider global Young Health Programme, helping young people in need, AstraZeneca has partnered with Depaul to engage young people in a Meaningful Activities Programme.

Three new Activity Programme Coordinator roles were created within Depaul and together with AstraZeneca and Hive Health, a Meaningful Activities toolkit was developed to ensure that the new staff had everything they need to get the programme off the ground.

The toolkit included information on the value of meaningful activities, guidance on identifying appropriate suppliers/volunteers as well as capturing outcomes within an existing framework.

With direct input from a group of young homeless people, the toolkit also provided materials for publicising the programme as well as a range of materials for those participating in the activities.

Judges comments

This is a pure CSR initiative with specific wide-scale benefits. The programme involved the creation of a toolkit for a UK homeless charity and involved employees in changing people’s lives. The work is tangible and integrated, and engaged people at grassroots. This is truly altruistic and looks set to be very impactful.

Highly commended

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Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021