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Eli Lilly Medical Information Cascade

by Eli Lilly and Company
with support from Blue Latitude Health

Summary of work

Lilly Medical Cascade is a groundbreaking new way for HCPs to quickly, easily and securely access medical product information – both on and off label.

Pioneered by us with Lilly, Medical Cascade is set to become the de facto standard for delivering verified medical information and is being rolled out throughout the industry, across brands and around the world.

By cleverly utilising Search Engine Optimisation in a new way, we were able to create a secure online service that is compliant, and yet still provides HCPs with answers to their medical product queries in one step. At a stroke, we eliminated the laborious, time-consuming and costly standard process which could involve call centres, medical advisors, 15-page letters and a lot of waiting. Neither Lilly nor HCPs were happy with this previous state of affairs.

Lilly Medical Cascade has provided a blueprint for the future of healthcare communication. HCPs can get the information they need reliably and efficiently, in an instant, while pharmaceutical manufacturers can save millions by dealing with queries online.

Fittingly Lilly, whose brand promise is 'making life better goes beyond the medicines we make’, has decided to open-source the technology of Medical Cascade for the common good. 

Judges' comments

The judges saw this as a real first – a verified product information source for patients and HCPs that takes away the risks of Google. And it is open source – an inspired and bold move – allowing others to add more content to become, hopefully, the de facto platform for such information. We believe this could be game changing for our industry.


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Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022