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Psoriatic Arthritis Online – part of the Outside In campaign for psoriatic arthritis

by AbbVie
with support from Sciterion

Summary of work

Psoriatic arthritis (PsA) is an inflammatory joint condition, with associated psoriasis that significantly impacts patients’ lives. The multifaceted and complex nature of PsA means it’s notoriously underdiagnosed with delayed referral to rheumatology and a lack of standardised assessment within rheumatology clinics. Outside In (originally developed in 2012) is a series of educational initiatives aimed at improving awareness, diagnosis and management of PsA. The hard copy training materials developed by the Assessment Academy were primarily disseminated via a series of intimate 34 Outside In hands-on training meetings attended by over 245 rheumatology HCPs – and very well received. However, there were limitations to the reach and usability of the tools. Therefore PsA Online was developed to serve as an innovative digital platform to further disseminate the content to a far wider audience, including patients. The site opens up a range of novel functionalities on otherwise previously static tools, including an interactive validated screening tool to help identify potential patients with PsA. With automatic disease calculators and a dedicated HCP section hosting educational material, the site, in 2014, reached over 1,412 patients and 1,039 healthcare professionals (over 4 times that reached by the traditional meeting route), exceeding all target expectations.

Judges' comments

A well-developed, well-implemented idea that strives to improve communication between healthcare professionals and patients to ensure that patients get more from their consultation.


Eli Lilly Medical Information Cascade - by Eli Lilly and Company
with support from Blue Latitude Health


Psoriatic Arthritis Online – part of the Outside In campaign for psoriatic arthritis - by AbbVie
with support from Sciterion

AstraZeneca Patient Profiler TouchTable - by AstraZeneca
with support from Ogilvy CommonHealth

ViaOptaNav and ViaOptaDaily Mobile Applications - by Novartis AG
with support from ARworks Kft.

Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022