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Positive Conversations

by Gilead
with support from inVentiv Medical Communications

Summary of work

It is well recognised that higher quality communication and relationships are associated with improved patient engagement in HIV care and outcomes. This has been increasingly meaningful in recent times as patient visits are reduced in secondary care settings for patients with chronic manageable conditions. This coupled with reported patient reluctance to share other clinical and non-clinical concerns has resulted in missed opportunities by both parties to meaningfully engage. Positive Conversations was designed to support patients to identify and report issues they are experiencing in a safe environment at the point where action to resolve the issue can taken.

The initiative was developed by patient organisations, multidisciplinary healthcare teams and Gilead. Two simple, highly visual, reproducible and scalable tools were produced: Positive Conversations eBook and Wellness Thermometer, for use by both patients and HCPs in a variety of settings.

Following a pilot in three HIV clinics, quantitative patient and qualitative HCP research demonstrates that the Positive Conversations intervention led to improved patients’ identification and disclosure of their concerns prior to and during consultations, enhancing the quality of the conversations between patients and their care team. 

Judges' comments

Gilead developed a simple and effective programme based on in-depth insights gathered thanks to its comprehensive engagement of all stakeholders.


One Heart support programme - by AstraZeneca UK
with support from Atlantis Healthcare

Highly commended

Assure patient support programme (Asacol®) - by Actavis and Allergan UK
with support from Atlantis Healthcare

Highly commended


Don’t Turn Your Back On It (Global) - by AbbVie
with support from Biosector 2

Positive Conversations - by Gilead
with support from inVentiv Medical Communications

SymTrac – A master class in patient-centred programme design - by Novartis
with support from Aurora

Rethinking Hepatitis - by World Hepatitis Alliance
with support from Ketchum

Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022