Finalist
Eli Lilly Medical Information Cascade
with support from Blue Latitude Health
Summary of work
Lilly Medical Cascade is a groundbreaking new way for HCPs to quickly, easily and securely access medical product information – both on and off label.
Pioneered by Blue Latitude Health with Lilly, Medical Cascade is set to become the de facto standard for delivering verified medical information and is being rolled out throughout the industry, across brands and around the world.
By cleverly utilising Search Engine Optimisation in a new way, we were able to create a secure online service that is compliant, and yet still provides HCPs with answers to their medical product queries in one step. At a stroke, we eliminated the laborious, time-consuming and costly standard process which could involve call centres, medical advisors, 15-page letters and a lot of waiting. Neither Lilly nor HCPs were happy with this previous state of affairs.
Lilly Medical Cascade has provided a blueprint for the future of healthcare communication. HCPs can get the information they need reliably and efficiently, in an instant, while pharmaceutical manufacturers can save millions by dealing with queries online.
Fittingly Lilly, whose brand promise is ‘making life better goes beyond the medicines we make’, has decided to open-source the technology of Medical Cascade for the common good.
Judges’ comments
Lilly have produced a good concept, with an excellent scale of take up. It is a really interesting programme, cost-effective and allows resources to be applied on more complex cases.
