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Excellence in Innovation

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Highly Commended

I’m Facing MS: Creating an Enduring Congress Experience

by EMD Serono with support from Ashfield Digital & Creative

Summary of work

In 2017, EMD Serono sought to develop and rejuvenate its congress strategy. It tasked Ashfield Healthcare Communications to create an innovative approach to content creation, delegate engagement, and a booth that attracted people to visit and return. It was determined to create an experience for delegates that made a lasting, relevant impression. The work needed to be scoped, planned, approved, and delivered within eight weeks. Sign-off date for the project approval was the end of January. The AAN Congress started at the end of April. What happened next was something amazing…

Judges' comments

This virtual conference with its immersive and innovative booth produced good awareness and outcomes. The judges liked the ambition of EMD Serono’s project.

Winner

Think Toddler Sized - by The Infant and Toddler Forum (supported by Danone Nutricia Early Life Nutrition) with support from Say Communications

Highly commended

I’m Facing MS: Creating an Enduring Congress Experience - by EMD Serono with support from Ashfield Digital & Creative

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Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022