Please login to the form below

Not currently logged in

Excellence in Building Corporate Reputation and Trust

Sponsored by

Back to Results


A Gut Reaction

by Takeda UK and Ireland/Oxford University Hospital with support from IQVIA

Summary of work

When Takeda identified that UK moderate-to-severe inflammatory bowel disease (IBD) patients were not able to receive treatment in a timely manner, a solution was needed. Infusion capacity at the John Radcliffe Hospital was causing patients with active disease to wait, on average, nine to ten weeks to receive biologic treatment.

To address this issue, Takeda collaborated with Oxford University Hospitals NHS Foundation Trust (OUHFT) and IQVIA to explore new service models to address the capacity issues delivering a better patient experience. The output of group problem-solving sessions was to create a community infusion clinic. The partnership added Oxford Health to take the additional steps needed to make the clinic a reality.

Takeda executed a Medical and Educational Goods and Services Grant, which funded IQVIA project management leadership. IQVIA used geo-mapping and stakeholder surveys to identify the optimal location for the infusion clinic and drove business case development/approval and operational clinic set-up activities.

An IBD community-based infusion service was successfully launched at Didcot Community Hospital on 5th June 2019. Now, a decision to treat IBD more aggressively is being met with timely intervention, which should help to improve patient outcomes, patient experience and reduce treatment burden in the Oxford region.

Judges' comments

A Gut Reaction had strong measurements and outcomes. It built Takeda and Oxford University Hospital’s local trust and reputation with an in-depth understanding of the issues it covered.


Making Gender Diversity Matter: Five Burning Questions - by MSD with support from Aurora


Community Mental Health Project - by Attigo CIC, with support from Johnson and Johnson, The Department for International Development and Yale University

GLAD I Took Part - by King’s College London with support from Four Health

A Gut Reaction - by Takeda UK and Ireland/Oxford University Hospital with support from IQVIA

Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022