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Summary of work

In 2018-19, we revitalised 90TEN to ensure we retained our competitive edge.

We refocused our strategy to keep ourselves ahead of the pack and maintain our unique position in the industry. We looked at the things that make us 90TEN – our secret formula – and how we could take each vital ingredient to the next level. At the heart of this was our development of new behavioural science services that have already led to a string of high value new business wins.

The results exceeded all expectations with a 33% increase in fee income, 15 new clients and expansion of the team by 45% from 2017 to 2018, plus a further two new clients and 28 new team members to June 2019. We carried out ground-breaking work, won game-changing new business and reshaped the way we work together to deliver a sector-leading financial performance. We now have a truly diverse client base including 11 out of the top 20 global pharma companies.

The changes have left our team inspired, our clients happy and our company fit for the future. We have never felt more excited about our life-changing work.

Judges' comments

The judges loved 90TEN’s “feel, think, do” mentality. They have great people investment and an excellent focus on mental health. They are creative, energetic and have strong relationships with their pharma clients, delivering on some high profile, creative campaigns.

Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022