Please login to the form below

Not currently logged in

Excellence in Healthcare Professional Education and Support Programmes

Sponsored by

Back to Results


Virtual Reality Hub

by Teva
with support from earthware

Summary of work

One of the biggest challenges facing respiratory patients is misdiagnosis. Teva wanted to develop a unique and effective learning solution that upskills HCPs to effectively differentially diagnose asthma and COPD as well as more effectively manage long-term respiratory conditions such as severe asthma and cystic fibrosis (CF).

In just three months (to enable a launch at the British Thoracic Society (BTS) conference) Teva and earthware created a multisensory, immersive Virtual Reality (VR) experience. Utilising the latest VR gaming hardware (Oculus Quest), we developed a series of unique treatment rooms where HCPs can pick up and interact with diagnostic tools, such as spirometers and pulse oximeters, as well as case notes and treatment guidelines, to complete case studies.

Whilst providing much needed high-quality medical education, the ‘VR Respiratory Hub’ is something completely new and fun. The realism of the case study scenarios piques HCPs’ interest and allows them to hone their skills in a highly realistic yet safe environment, with no repercussions if they get it wrong.

The VR Hub was successfully launched at the BTS in December 2019, exceeding objectives and achieving fantastic customer feedback.

Judges' comments

Teva and earthware’s Virtual Reality Hub had good insight into healthcare professional needs. It had clear, ambitious and SMART objectives, with some thoughtful learnings. It was well executed, with good feedback and outcomes.


Diabetes Knowledge in Practice - by Liberum IME
with support from multiple supporters, including Novo Nordisk A/S and MSD


The World Through Patients’ Eyes: Immersive Role Play Training for Ophthalmologists - by Santen
with support from Mearns & Pike

Virtual Reality Hub - by Teva
with support from earthware

Tillotts LOGIC IBD Nurse Education and Recognition Event - by Tillotts Pharma UK

Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022