Please login to the form below

Not currently logged in

Excellence in Innovation

Sponsored by

Back to Results

Highly Commended

The What If? Accelerator

by Roche
with support from Virgo Health

Summary of work

It is time to ask ourselves What If?

What If we could set up a digital tumour board to help oncologists prioritise and manage complex patient cases?

What If we could support patients with multiple sclerosis (MS) between clinic visits?

What If we overhaul outdated policies and practices that prevent women with breast cancer receiving biopsies and treatment?

These are just some of the ideas we made a reality.

By asking this simple question What If?, we have helped affiliates across Roche to achieve their North Star vision: delivering better outcomes for more patients, faster. As a direct result of the initiative,89% of participants feel their confidence to contribute to the North Star has significantly improved or improved.

The What If? Accelerator is a business innovation initiative that encourages teams to partner closely with their customers and stakeholders to address pressing challenges in healthcare.

By rewarding unconventional thinking and new, experimental ways of working, innovation activists across the business were able to turn breakthrough ideas into reality. 394 Roche participants and 165 customers from 11 countries generated 158 ideas. From these, nine exciting projects were launched that continue to improve patient care and enhance healthcare outcomes today.

Judges' comments

The What If? Accelerator created big change in multiple countries across Europe and had an impact on both employee behaviour and health outcomes. It felt like an end-to-end innovation and linked clearly to increased engagement at Roche. This is a great example of how to get an innovation right in a big company across a number of countries – truly impressive!

Highly commended

opnMe - by Boehringer Ingelheim International GmbH
with support from infill healthcare communication

Highly commended

The What If? Accelerator - by Roche
with support from Virgo Health


Online Diagnostic Ambulance - by London Ambulance Service and Abbott plc

myPKFiT™ Mobile App - by Takeda UK

Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022