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PMEA Support Agency of the Year

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Makara Health

Summary of work

The past 18 months have seen Makara evolve in almost every respect – working with new brands, new therapy areas and for new clients, as well as retaining existing business. The permanent team has expanded to 34, including a new in-house digital function.

Our strategy in 2019/20 was focused on excellence in engagement and it has seen us through a highly uncertain period. No agency could have predicted the COVID-19 pandemic. However, Makara’s vision and values were perfectly suited to addressing its challenges. Our agile working model meant that staff were already set up to work remotely. The flexible working structures that were already in place – with a senior team of self-disciplined, committed account handlers – meant that navigating flexible hours, particularly for those home-schooling, was a realistic possibility. In many ways, for Makara, it has been just another day (not) in the office.

We are immensely proud to have retained our talented team, gained new business and exceeded client expectations in undoubtedly difficult and rapidly evolving times.

To quote one of our clients: “Makara is an agency that you can rely on, a true partner in how they help us solve problems and present us with alternative solutions and new ideas.

Judges' comments

Makara’s business performance was really impressive. Their clear focus on staff and well-being is outstanding, successfully pulling off their focus on agile working. They had a cracking year, very happy clients and are well-deserved winners.

Highly commended