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Excellence in Capability Development

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Finalist

A Sporting Games Initiative to Boost Learner Engagement

by AstraZeneca
with support from Ashfield Excellence Academy


Summary of work

AstraZeneca, supported by Ashfield Excellence Academy, designed and launched a Sporting Games-themed initiative to engage and enthuse learners, in order to maximise participation in an MSL training program ahead of a major clinical data release. The initiative took a micro-learning approach, encompassing a variety of different learning modalities to appeal to different preferred learning styles, and used aspects of gamification to encourage friendly competition and teamwork. Metrics from the initiative demonstrated increased engagement with the learning assets, and feedback from the participants indicated that the training was both fun and effective in preparing them for reactive discussions with HCPs.

Judges' comments

Ashfield Excellence Academy and AstraZeneca’s entry showed a creative approach to MSL training, using a sports analogy. A very clear need had been outlined to upskill the team with specific and measurable objectives. It fostered collaboration and built knowledge base for new clinical data.


Winner

World of Knowledge Race - by Allergan Aesthetics, an AbbVie company
with support from Makara Health and Actando


Finalists

A Sporting Games Initiative to Boost Learner Engagement - by AstraZeneca
with support from Ashfield Excellence Academy

Gecko – A Voyage of Discovery for Digital Learners - by Galápagos
with support from Makara Health

Boosting Ipsen’s Asia-Pacific Marketing Team’s Capabilities - by Ipsen
with support from Uptake Strategies Ltd.

Resetting Customer Relationships - by Novartis UK
with support from Rubica


Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022