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ACTIVATE – Developing the Skills of Future Leaders in Inflammatory Bowel Disease to Improve Patient Care

by Takeda UK
with support from Inspire Change

Summary of work

As Specialist Registrars (SpRs) transition into consultant positions, there can be a very steep learning curve when the leadership, managerial and responsibility expectations increase and intensify. Aspiring and new in-post consultants are expected to shape and enhance patient services and engagement; lead collaboration with peers; mentor juniors and be fluent and compelling in presenting their ideas, learnings and research to other clinicians and senior NHS managers. With NHS funds stretched, communication, service development and presentation skills for this group of specialists are limited. The Takeda UK Inflammatory Bowel Disease (IBD) team became aware of this need, particularly within IBD and, together with Inspire Change, looked to address this gap by initiating ACTIVATE, a programme that offers ‘late in-training’ SpRs and ‘new in-post’ consultants the capability training, skills, and support to become expert communicators and presenters. They are then able to put this learning into practice to become more effective and forward-thinking IBD leaders. ACTIVATE has received consistently strong feedback from participants, such as “Outstanding programme, changes the way you see yourself and do things” – Dr Tina Rosiou, and has enabled and inspired SpRs and consultants to enact change and confidently drive the optimisation of the IBD patients in their care.

Judges' comments

The entry from Takeda and Inspire Change showed a clear understanding of what needed to be addressed. It had a full set of challenging, SMART objectives, which were pulled through into the strategy. It had adapted to the pandemic and had good performance metrics. The entry was very clear and well put together and had an especially strong focus on skills development. The judges particularly liked the boldness of the ambition.

Highly commended

IBD Empower: an Innovative Approach to Specialist Nurse Education - by Takeda UK
with support from Immaculate, FCB Health London and Flipside


Creating a Movement in Dermatology: CLEAR HORIZONS UK - by AbbVie
with support from Lucid Group

Optimising Care in Severe Asthma - by AstraZeneca
with support from Patient Connect

Very Brief Advice for Tobacco Dependency - by Pfizer
with support from EPG Health

Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022