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Highly Commended

IBD Empower: an Innovative Approach to Specialist Nurse Education

by Takeda UK
with support from Immaculate, FCB Health London and Flipside


Summary of work

Clinical Nurse Specialists (CNS) are critical to the provision of high quality, accessible Inflammatory Bowel Disease (IBD) services with patients describing their IBD CNS as 'lifelines'. The IBD CNS role is complex and demanding, requiring an in-depth knowledge and skill set to effectively support and manage individualised patient care. We believe nurse education adds value to IBD patient care, however identified a paucity in availability and access to specialist education aimed at this key group of HCPs.
In collaboration with an expert steering committee of IBD CNS and Consultant Nurses, we developed "IBD Empower" - an individualised, non-promotional, education programme designed to support IBD CNS in their day-to-day role, covering essential topics they have highlighted as priorities, aiming to address unmet education needs.
IBD Empower offers accessible and practical learning opportunities, delivered through a flexible, multi-channel approach with live training, an e-learning portal and Lumi, the novel IBD Chatbot.
Delivered by Takeda’s expert Clinical Nurse Educators (previously experienced IBD CNS), IBD Empower aims to equip CNS at all stages of their development to optimally support people living with IBD.
Response to, and engagement with, IBD Empower has been overwhelmingly positive with excellent results in our qualitative and quantitative feedback loops.

Judges' comments

The IBD Empower entry was very well written, with deep insights, clear objectives and ambition. It showed a range of challenges for execution, along with sold metrics and evidence of learning and adaption. The measurements were SMART and it outperformed on key metrics. The judges liked this bright piece of work that clearly made a difference to HCPs.



Highly commended

IBD Empower: an Innovative Approach to Specialist Nurse Education - by Takeda UK
with support from Immaculate, FCB Health London and Flipside


Finalists

Creating a Movement in Dermatology: CLEAR HORIZONS UK - by AbbVie
with support from Lucid Group

Optimising Care in Severe Asthma - by AstraZeneca
with support from Patient Connect

Very Brief Advice for Tobacco Dependency - by Pfizer
with support from EPG Health


Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022