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Finalist

LiverSync®

by Norgine
with support from earthware


Summary of work

Chronic liver disease patients are at risk of developing hepatic encephalopathy (HE), a potentially fatal complication of liver cirrhosis. HE often goes undetected and untreated but monitoring cognitive performance can provide an early warning that patients are at risk.
Norgine previously developed paper and digital cognitive tests as a diagnostic tool. Clinical evaluation established these tests as “gold standard”. However, no solution supported automation of regular testing, analysis or real time sharing of data with HCPs.
LiverSync® is the first app/medical device of its kind for patients at risk of developing HE. The bespoke algorithm analyses patient’s cognitive test performance to identify concerning trends and triggers notifications to patients and their carers to seek help, whilst prompting HCPs to call the patient in for review.
The HCP’s real-time view is enabled via a custom API that facilitates secure transfer of encrypted data from the patient’s app. Patients remain in control of this connection, authorizing HCP access in the first instance, with the ability to revoke access at any time.
LiverSync®’s continuous monitoring facilitates earlier intervention, empowering patients to manage their own condition, minimising hospitalisation, reducing the burden on carers, and enhancing HCP’s ability to prioritise patients based on individual needs.

Judges' comments

This entry from Norgine and earthware impressed the judges with its patient co-creation and quantified objectives. It was very bold and innovative, adapting as it progressed. It had a big, multi-country reach and the technology usage was very good. Overall good insights a fantastic campaign, and the judges look forward to seeing it progress.


Winner

Fighting Failure: Reprioritising Heart Failure Care in the UK - by Novartis Pharmaceuticals UK Ltd
with support from Aurora Healthcare Communications, The Clarion Portfolio and Salt


Finalists

Break Over-Reliance - by AstraZeneca
with support from Real Chemistry

Talking PF, Mini Talks and Live Q&As About Lungs, Life and Keeping Strong - by Boehringer Ingelheim and Action for Pulmonary Fibrosis
with support from 11 London (supported by AVT)

LiverSync® - by Norgine
with support from earthware

Live Life with ITP - by Novartis UK
with support from Havas Life Medicom


Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021