Customer Focus Excellence

• Excellence in Patient Focus

  

• Excellence in Customer Focus – Physicians/Healthcare Professionals

  

• Excellence in Health Improvement and Education

  

• Excellence in Healthcare Collaboration and Partnerships

  

• Excellence in Health Outcomes (New for 2014)

  

Market Excellence

• The Cello Health award for Launch Excellence

  

• Excellence in Portfolio/Franchise Management

• Rare Diseases and Orphan Drugs

• Excellence in Brand Revitalisation

  

Channel Excellence

• Excellence via Digital/Social Media

  

• Excellence in the use of Customer Insight/Analytics (New for 2014)

Other/Company Awards

• Excellence in Business Capability Development

• The Judges’ Special Award for Innovation

  

• The ABPI award for Excellence in Corporate Social Responsibility

  

• Company of the Year