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Healthcare Collaboration Award

Highly Commended

Can You Feel My Pain? Partnership


Summary of work

Chronic pain affects as many as one in five Europeans. The true scale of the problem is obscured by ambiguous definitions of chronic pain, which make the actual scope of the condition difficult to assess or quantify.

Can You Feel My Pain? a powerful grassroots partnership which engages directly with people experiencing chronic pain, is redefining the landscape of patient engagement. With clearly defined ‘joint-working’ goals and transparency, Pfizer has forged more than 100 partnerships spanning 47 patient advocacy groups, clinicians, economists and policy makers across 44 European countries.

The campaign empowers sharing of experiences and creates a ‘shared voice’ to influence European policy and public attitudes.

Judges comments

“An outstanding collaborative working project across country boundaries and with many different patient advocacy groups in an important and difficult area. It has accommodated local needs and is flexible enough to be adopted across different cultures.”

Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021