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Patient Focus Award


A Conscious Choice: Informed patients make informed decisions

Nordic Pharma

Summary of work

Operating in a difficult therapy area, with limited budgets and resources, Nordic Pharma succeeded in educating the market about best medical practice, in a campaign focused on ensuring patients have available information to make choices surrounding their care.

With an emphasis on patient needs, marketing tools and campaigns were developed that have literally altered the patient journey; service provision has been completely redesigned in some areas and patient treatment has been truly enhanced as a result of this. 

The delivery of this campaign from a small team with a big vision has altered medical practice significantly – national guidelines have been adapted, patient pathways changed and, as stakeholders have commented, patients now have the confidence and information to make the right decisions surrounding their care.

Judges comments

“Ambitious and brave: they dealt with an unfamiliar area well. This is a very good piece of marketing with sound SMART objectives. They used limited investment to great effect.”

Stakeholder comments

“Nordic Pharma is trying to improve the patient journey in conjunction with service providers. With its contribution we have been able to ‘look outside of the box’ with the provision of the medical service, enabling us to amend the patient pathway when evidence supports this. All providers and suppliers are aiming to improve the patient journey.”
Service Line Manager – Obstetrics and Gynaecology 

“Nordic Pharma’s patient leaflets have meant that women have a better understanding of their treatment and management.”
Clinical Nurse Specialist, St George’s Hospital

“The patient knows what’s happening and is in control. Nordic’s campaign emphasises choice and confidence, and keeps the patient at the centre of it all.”
Senior Sister, Lister unit, Northwick Park Hospital

Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022