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Excellence in Customer Focus - Physician/Prescribing

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Psoriatic Arthritis (PsA) Assessment Academy

Abbott in association DNA Medical Communications

Summary of work

Winner: Abbott in association DNA Medical Communications

A new modular approach for rheumatologists and dermatologists to assess and diagnose psoriatic arthritis (PsA), has transformed psoriatic arthritis (PsA) management. 

Developed by six leading KOLs, this is the first clear guidance on the assessment process for PsA. The credibility and quality is demonstrated through endorsement by two UK professional bodies. It was also used as the standard assessment approach in an independent UK‐wide clinical trial (18 centres) on long‐term outcomes in PsA. 

In addition, 34 clinics are implementing the modular approach (double the target) and 250 toolkits have been disseminated (20 per cent above target). Guy’s Hospital, London, readily adopted this new approach – routine use of the new screening guidance/note pads (which were developed to support the modular approach) in over 100 people highlighted previously undiagnosed spondylitis that otherwise would have been missed, clearly demonstrating the impact of this programme on earlier diagnosis and treatment of patients with PsA.



Executive summary as submitted

Judges comments

"There was good evidence of changed behaviour being linked to improved patient outcomes and the campaign made comprehensive use of different media. Ultimately it led to real learnings about getting dual specialties to change their clinical practice and just beat other contenders thanks to its strong outcomes data."


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A new chapter in Dupuytren's contracture treatment - Pfizer in association with FTI Consulting

Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021