Please login to the form below

Not currently logged in

The Grey Healthcare Group Award for Excellence in Health Improvement and Education

Sponsored by


Think Test for HIV

Bristol-Myers Squibb in association with Mash Health

Summary of work

Winner: Bristol-Myers Squibb in association with Mash Health

Late diagnosis of HIV remains an issue in the UK, affecting morbidity and mortality. While guidelines set out criteria for testing outside the genitourinary medicine (GUM) setting, testing in other specialties remains low. 

We worked with Bristol-Myers Squibb to develop a programme designed to increase HIV testing in non-GUM Secondary Care settings. In the 10 months since launch, the ‘Think Test for HIV’ initiative has been adopted in more than 38 hospitals. In one hospital, this has already resulted in a 60 per cent increase in HIV testing and a 13 per cent increase in early diagnosis – directly impacting on patients’ lives.



Executive summary as submitted

Judges comments

"It was simple, it measured the impact and it provided the means to benchmark individual units. Even in an area we thought we had sorted, we’ve learnt there is still a need to explore further."

Highly commended

'Get tested. Get treated.' Hepatitis C disease awareness campaign - Roche Products and The Hepatitis C Trust in association with Virgo HEALTH


Talk Choice - MSD in association with Pegasus PR

Meningitis Matters - Novartis Vaccines and Diagnostics Limited in association with Ruder Finn UK

Turning the head lice market on its head - Thornton & Ross in association with Pegasus PR

Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021