This new award recognises the advances made in marketing programmes delivered via a digital channel or channels, to specific stakeholder groups as part of an integrated overall marketing plan or alone. Entrants needed to describe the decision-making process that led them to the use of the chosen media. They also described how the impact of the programme was evaluated and demonstrated the impact of the digital marketing activity within the target audience.

Award sponsor

Judges' comments

"A comprehensive marketing campaign built on customer/patient insights, with impressive content across several digital channels. It delivered impressive results."

"We liked the closed loop solution, which allows tailoring of the e-detail and the email bulletins that could be sent afterwards. Yet another very good quality submission with clear outcomes reported."

Stakeholder quote

"I found this very useful. I was much more involved in the presentation and the material was much easier to take in. It was also good to see other colleagues' recommendations on video. Everything felt more relevant, like it was personalised to me."
Dr S.H – healthcare professional

Judges' comments

"Impressive results driven by a clear understanding of the market."

"A clear marketing strategy in newly diagnosed patients and extending duration of therapy that delivered impressive outcomes. We liked the flexibility of the sales tool with full compliance for the account managers for delivery of appropriately tailored messages."

Judges' comments

"A creative and intelligent and innovative campaign with a strong rationale for e-channel selection, this could have been high risk given the proportion of marketing budget invested, but it was a success and achieved impressive results."