This category provides the opportunity to look at and recognise companies' own internal capability programmes. Entries were invited from any UK or European pharmaceutical or life science company that currently ran a marketing excellence scheme.

In particular the judges were looking to see how marketing capability was fostered and developed with emphasis on insight-driven programme and communication development.

Award sponsor

Judges' comments - Taking eczema control long term

"We liked the external benchmarking and prioritisation approach of this worldwide programme together with the strong identity shown and the increase in marketing capabilities already delivered. The three pillars with a different mix of learning approaches provide progression that will lead to even stronger business results in the future."