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Finalists 2010 - Medical Devices/Diagnostics Marketing Award


Company: Nordic Pharma

Campaign: Hyalobarrier: Demonstrating excellence in the marketing of a medical device



This Award recognises excellence during 2009 in the marketing of any diagnostic or medical device in the UK or Europe. Submissions related to a brand launch, development of an established brand or a brand portfolio. Entrants needed to demonstrate effective integration and implementation of marketing activities throughout the campaign.

Award sponsor

TBWA/Paling Walters


Campaign overview - Hyalobarrier: Demonstrating excellence in the marketing of a medical device

Company: Nordic Pharma

Nordic Pharma's Women's Health portfolio was expanded at the end of 2008 in the UK, with the launch of Hyalobarrier, (a Class III CE marked device).

Available in two formulations, Hyalobarrier gel for use in laparotomies and Hyalobarrier Gel Endo for laparoscopic and hysteroscopic surgery. The product is also indicated for the prevention and reduction of abdomino-pelvic adhesions, which may cause terrible, life altering symptoms for patients post surgery.

Educating stakeholders about the use of Hyalobarrier as part of good surgical practice to prevent adhesions, the most common complications of abdomino-pelvic surgery, was a new and exciting challenge for the Nordic team.



Judges' comments

"An excellent launch marketing campaign with a great platform on which to build the brand."

"A well put together submission with some very good results."



 Other entries


Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022