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Winner 2010 - Healthcare Collaboration Award


Company: Pfizer and Ketchum Pleon Healthcare

Campaign: Follow your heart: improving post-myocardial infarction care in the UK


PMEA Winner - Healthcare Collaboration Award


This category relates to marketing activities conducted in the UK or Europe, where an organisation showed that in promoting its product, device or portfolio of products, it had recognised the emerging constraints on healthcare systems and could work with healthcare providers to satisfy the needs of both players.

Judges were looking for evidence of a two-way dialogue, joint learning and joint benefits. Marketing activities could relate to a product launch, established product or portfolio, and deal with issues affecting local healthcare stakeholders. 

Award sponsor

Abbott logo

Campaign overview

Full details of this entry have been withheld on request of the entrant in the interest of confidentiality.

Healthcare collaboration award


Judges' comments

"The level of partnership in this entry really speaks volumes about how a three-way initiative can significantly improve patient healthcare. They kept the objectives relatively simple, refined activities as they learned and, importantly, showed complete transparency throughout the process."

"By putting so much focus on changing treatment protocol, this is an exciting and ambitious ongoing campaign, committed to the long-term benefit of the patient."


 Other entries


Key dates

Entry deadline 25 August 2023
Extended entry deadline 1 September 2023*
*additional fee applies
Judging Day 10 October 2023
Company/Team of the Year Interviews 3 November 2023
PMEA Event 22 November 2023