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Winner 2010 - Judges' Award for Outstanding Contribution


Winner: Michael Paling



PMEA Winner - Judges' Award for Outstanding Contribution


This special Award is presented to an individual who has made an outstanding contribution to the reputation of, and been an Ambassador for, the pharma industry throughout their career.

Award sponsor

CMG logo "Complete Medical Group are proud to sponsor this award as it takes many years to build a reputation and it acknowledges a lifetime of consistently great work that not only reflects on the individual but on the pharmaceutical industry as a whole."
Charlotte Moseley, global head of Complete HealthVizion, Complete Medical Group


Winner overview

Within the pharma industry, the advertising sector is perhaps seen as the most ephemeral. But there is one man who is testament that, like all good brands, quality endures. For over three decades, Mike Paling has been in the vanguard – inspiring creative teams and marketers alike to push the boundaries of communication; to be brave and innovative in the promotion of their products.

Establishing Paling Walters in 1980 and now CEO/Chairman of TBWA\Paling Walters and chairman TBWA\WorldHealth Europe, Mike's success has been built on an intuitive understanding of his clients' ambition and, coupling grit with an irreverent sense of humour, striving to make sure his success comes as a result of theirs. He was one of the original instigators of the PM Club and HAAG, and a respected advisor to bodies like the PAGB and IPA.

It is perhaps no surprise that some of the most talented of the subsequent generations of advertising men and women – as well as many start-up agencies – have worked alongside Mike. They have, after all, learnt their craft from the 'Master'.

Michael Paling


Judges' comments

"Looking around at the majority of healthcare agencies today, it would be hard to find one where a proportion of the staff have not been influenced either directly by working with, or through knowing Mike Paling."

"Mike is always prepared to fight for what he believes is the right way forward and as a result has been instrumental in building several amazing brands."

"His sense of humour plays a large part in defining his professional persona – there's no one who can diffuse a difficult client moment or a stimulate a creative discussion in quite the same way as Mike. There are countless occasions when I have been crying with laughter thanks to his wit."




Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022