This category recognises excellence in programmes that increase public awareness of and sense of responsibility for maintaining or safeguarding public health and wellbeing, and drive the required behaviour change. These will typically include programmes for the ‘greater good’.
Public health refers to all organised measures (whether public or private) to prevent disease, promote health and prolong life among the population as a whole. Its activities aim to provide conditions in which people can minimise the risk of illness, can be healthy and focuses on entire populations. These populations can be as small as a local neighbourhood, or as big as an entire country or region of the world, but not individual patients or specific groups of health consumers. Thus, public health is concerned with the total system and not only the eradication of a specific disease.
Entries should bring about changes of perceptions and/or behaviour that will result in:
- Improvements in public health
- Benefits to delivery of care to patients or service users
- Raised awareness and adoption or maintenance of healthy lifestyles
- Prevention of the onset of disease
- Early detection and diagnosis of disease
- Reduced health inequalities and/or other societal goals relevant to health.
Please note that the judges will be looking for real evaluation focused on outcomes in the areas above as opposed to surrogate markers of programme success such as outputs, outtakes, OTS, coverage etc.
Entries are invited from any individual, team, company and service that has made an impact on public health. Judges will be looking for evidence of real patient outcomes, behavioural change and a sustained response.
Work conducted in the two-year period from July 2021 to June 2023 will be eligible.
"The PMEAs are all about effectiveness, and the excellence award in Public Health is all about effectiveness measured in human outcomes. So, to us, this is the ultimate award. To be the first winner of this award is equally rewarding, setting a benchmark for future campaigns that not only deliver against public awareness and drive behaviour change, but also promote the use of creativity for the greater good."
Dan Russell, Managing Director, Seven Stones Collective
Below is where the judges will be focusing their scores. Write your entries accordingly.
JUDGING CRITERIA
Executive Summary – 200 words (not scored)
- If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will remain confidential at all times
Excellence in situation analysis (10) – 250 words
- Explain the best information, data and insights you have about uptake of health interventions, current practice, defining/segmenting audiences, identifying educational or information needs, which channels will best reach the audience
Excellence in creating market and customer insight (10) – 250 words
- Demonstrate how you gained in-depth understanding of your target audience(s) needs
- Demonstrate your understanding of barriers to and the drivers to achieve change in public health
Clarity and appropriateness of SMART objectives (10) – 300 words
- Demonstrate how your objectives related to all stakeholders and targets
- Demonstrate how your objectives reinforced each other to lead to a successful programme
Quality of public health strategy (15) – 350 words
- Clarity on target stakeholders and/or target end users and how their needs were to be addressed by your strategy
- Evidence of how you planned to change current behaviour and introduce your measures
- Evidence of resource allocation decisions based on barriers to and drivers of change, customers’ needs and values
Quality of execution (10) – 350 words
- Evidence that resources have been optimised to efficiently and effectively execute your strategy
- Evidence of customer engagement and positive supportive statements from stakeholders
- Evidence of differentiation and enhanced value
Quality of measurement and learning (10) – 330 words
- Demonstrate how metrics have been applied to measure outcomes
- Evidence of clear lessons learned and how knowledge gained will inform and shape future decision-making
Evidence of improved health outcomes (15) – 340 words
- Evidence of how the programme led to behaviour change or improved outcomes of any kind
- Evidence of stakeholder engagement and positive supportive statements (from payer, physician or patient)
- Evidence of changed perceptions and behaviours that will or have delivered improved health outcomes
- Evidence of real-world health outcomes (or appropriate lead indicators if real outcomes are not yet available), better clinical outcome and/or health economic value
