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The Lucid Award for Company of the Year

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Judging criteria

  • Evidence of innovative business approach in terms of thought and process
  • Effective product portfolio management and clear resource allocation
  • Investment in people
  • Outperformance of peer group
  • Customer-centricity
  • Patient focus values and beliefs and how you differentiate yourself from others in the healthcare mar-keting arena

Open to any pharmaceutical, life sciences or medical device company operating in the UK and Europe, this award will go to the company that can demonstrate outstanding customer-centric achievement across its entire product range.

You do not need to enter this category directly, but to be eligible for the Company of the Year award companies must submit a minimum of one entry in any of the other PMEA categories. It would be advantageous to enter as many of the previous PMEA categories as are appropriate, to be able to provide well-rounded examples of excellent work across the company.

While sustained achievements are important, judges will be appraising the company’s performance from January 2021 to June 2022.

Following a review of all the entries, the judging panel will draw up a shortlist of companies as finalists in the Company of the Year category. They will also consider year-on-year performance data from IQVIA.

The judges will be looking for exceptional companies, with broad expertise and skills. The companies will have excellent customer/stakeholder/patient focus, be innovative and forward-looking, with strong cross-functional working.

Shortlisted companies will be invited to present to the judging panel on Friday 21 October 2022. This date cannot be changed, therefore keep this available as we are unable to offer any alternatives. Interviews will be conducted via Zoom at one-hour intervals during the day. Please provide details on the entry system as to whom should be contacted if you/your client is shortlisted.

If your company is shortlisted in this category you will need to prepare a short presentation (max 20 minutes) covering the company’s achievements and successes during 2021/Q1 2022. Following the presentation, there will be 20 minutes available for the judges to ask questions about the company.


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Key dates

Entry deadline 26 August 2022
Extended entry deadline 2 September 2022*
*additional fee applies
Judging Day 6 October 2022
Company/Team of the Year Interviews 21 October 2022
PMEA Event 23 November 2022