This special award recognises pharmaceutical companies that have shown outstanding commitment to society through responsible marketing activities.
Work can relate to both internal and external activities. Submissions are also encouraged for individual programmes, and some examples may be: transparent payments for clinical trials and external experts; extending provision of medicines to the third world; pricing policies that allow access for all patients; providing facilities for the furtherance of drug discovery.
This category relates to work carried out between January and December 2011.
How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...