This category recognises programmes that involve engagement with one or more key payer/ stakeholder group(s) (national, regional or European) to develop and broaden debate with clinical, governmental, public and/or other stakeholders, in order to achieve policy change that will lead to:
- Enhanced health outcomes delivered by challenging inequality of health outcomes, clinical care or access to medicines or services
- Improving clinical practice, planning, coordination or delivery of services and standards of treatment
Work carried out during the two-year period between January 2010 and December 2011 will be eligible.
Judging criteria:
- Evidence that the programme(s) was/were built upon customer insight
- Market access strategy & execution
- Effective integration and implementation of activities
- Evidence of changed behaviours and enhanced health outcomes
- Stakeholder/Customer feedback