Excellence in Customer Focus – Other Healthcare Professionals

This category recognises programmes that involve engagement with one or more key payer/ stakeholder group(s) (national, regional or European) to develop and broaden debate with clinical, governmental, public and/or other stakeholders, in order to achieve policy change that will lead to:

• Enhanced health outcomes delivered by challenging inequality of health outcomes, clinical care or access to medicines or services
• Improving clinical practice, planning, coordination or delivery of services and standards of treatment

Judging criteria:

• Evidence that the programme(s) was/were built upon customer insight
• Market access strategy & execution
  
• Effective integration and implementation of activities
  
• Evidence of changed behaviours and enhanced health outcomes
• Stakeholder/Customer feedback