Excellence in Patient Focus

This award highlights the importance of the patient within today’s healthcare marketing. It relates to projects undertaken in 2011 that have made a significant and measurable difference to a specific group of patients. Judges will be looking for proof that you have identified how your campaign directly contributed to, for example, increasing the levels of patient compliance, or modified the perception of behaviour of patients, leading to improved diagnosis and treatment (taking into consideration the regulatory bounds and Codes of Practice).

This category relates to work carried out between January and December 2011.

Judging criteria:

• Clearly identified patient group
• Identification of needs of patient group
• Evidence of initiatives to change perceptions
• Evidence of new or changed perceptions among the customer base
• Evidence of changed behaviours and enhanced health outcomes
• Customer feedback