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Excellence in Customer Focus - Physician/Prescribing

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Finalist

Psoriatic Arthritis (PsA) Assessment Academy

Abbott in association DNA Medical Communications


Summary of work

A new modular approach for rheumatologists and dermatologists to assess and diagnose psoriatic arthritis (PsA), has transformed psoriatic arthritis (PsA) management. 

Developed by six leading KOLs, this is the first clear guidance on the assessment process for PsA. The credibility and quality is demonstrated through endorsement by two UK professional bodies. It was also used as the standard assessment approach in an independent UK‐wide clinical trial (18 centres) on long‐term outcomes in PsA. 

In addition, 34 clinics are implementing the modular approach (double the target) and 250 toolkits have been disseminated (20 per cent above target). Guy’s Hospital, London, readily adopted this new approach – routine use of the new screening guidance/note pads (which were developed to support the modular approach) in over 100 people highlighted previously undiagnosed spondylitis that otherwise would have been missed, clearly demonstrating the impact of this programme on earlier diagnosis and treatment of patients with PsA.

 

 

Executive summary as submitted


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Bedrock Healthcare Communications is an award-winning, independent agency founded in 2011. We partner with healthcare professionals, patients, and global pharmaceutical...

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