Dr Roger Watson is an independent consultant with commercial and public sector clients in the broad field of healthcare innovation. During his 25 years in the industry he has worked for MSD, Wellcome, Janssen-Cilag UK and GlaxoSmithKline, and been involved in innovations such as the first POM to P switch and the first contract salesforce. Roger was also responsible for marketing the first pharmaceutical product to break the £100m annual sales barrier. In recent years, he has helped marketing teams enter new market sectors and worked with NHS professionals to develop their customer focus.