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Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends
Content personalisation to continue to yield disproportionate returns
Healthcare’s voice revolution
With the UK’s NHS unveiling a major partnership with Amazon’s Alexa, is pharma in danger of being left behind?
How technology is driving new trends in patient engagement
by Alicia Staley
The end of pharma
Some parts of our industry may go the way of the kitchen display cabinet and the word processor
Harnessing the power of cultural insight to build meaningful healthcare strategies
By Gemma McCarthy
Externalities
Improving my health through your own behaviour is not easy
Digital Intelligence
The business case for patient engagementUsing digital to bridge the engagement gap between patients and pharma
Transformation in healthcare professionals’ digital behavioursHow HCPs use digital technology – and how to understand their behaviours
The Editors
Jeux sans frontièresFrom regulations to customs, 2018 has some big questions to answer
Can NICE deliver on its funding promises?The Institute is now half-way thorugh its Cancer Drugs Fund reappraisals
Smart Thinking
Harnessing the power of cultural insight to build meaningful healthcare strategiesBy Gemma McCarthy
Externalities Improving my health through your own behaviour is not easy
Darwin's Medicine
The end of pharmaSome parts of our industry may go the way of the kitchen display cabinet and the word processor
- Breaking the cookie cutter
Differentiated strategies need differentiated thinking
Ad Lib
Dig deep: turning emotion into actionLife's Reg Manser gives his take on three recent disease awareness campaigns for charities
Ads with biteJaw-dropping ads from around the world
Euro'vision
PRIME Time in the EUNew pathway promises expedited approvals for innovative medicines
- Europe's market access outlook
An ever-closer union?
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