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Ad Lib blog
Creative critiques of pharma and healthcare ads and campaigns
Dig deep: turning emotion into action
10 Jun 2014
Life's Reg Manser gives his take on three recent disease awareness campaigns for charities
Ads with bite07 Nov 2013
Jaw-dropping ads from around the world
Visceral vision19 Sep 2013
Branding ideas that hit a nerve
Simples22 Aug 2013
Simplicity lies at the heart of the three award-winning campaigns reviewed by Arron O'Hare in this latest Ad Lib
Know your audience25 Jul 2013
There’s a twist in this tale, as Andrew Durkan steps into the review chair…
Of hobbits and healthcare01 Jul 2013
New Zealand has gained repute for doing cool stuff in the film world, now native Kiwi David Anderson comes up with some of his gems in healthcare advertising
In my day son...04 Jun 2013
Tough talking from the Hennigs (Piotr and son Sam). Join the debate by commenting or voting for the three campaigns they have reviewed…
A will of iron02 May 2013
In Brett O’Connor and Matthew Macland’s view, campaigns are all too often about a gentle putt. Find out why they believe two campaigns fell short
I quit!03 Apr 2013
Harry Armfield asks whether these three campaigns can really be life changing?
That moment of clarity20 Mar 2013
Peter Henshaw reviews three memorable campaigns. What gives them the edge?
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- New Playbook Alert: Virtual Patient Engagement
- AbbVie to expand solid tumour portfolio with $10bn ImmunoGen acquisition
- UK Biobank reveals new data from world's largest genetic project
- New study finds dose of Mavenclad treatment could predict MS relapse risk
- Astellas shares positive 24-week results for non-hormonal menopause drug fezolinetant
- GSK global survey reveals misunderstandings about shingles in adults
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Mtech Access
We are Mtech Access, a global market access and health economics and outcomes research (HEOR) consultancy supporting top Pharmaceutical companies,...
Latest intelligence
- New Playbook Alert: Virtual Patient Engagement
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- Millennials: the wellness generation
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- The problem with clinical trials (and how virtual insight-gathering can help)
- While still the gold standard of research, clinical trials are often riddled with issues that limit their applicability to broader populations or delay market access....
