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Ad Lib blog
Creative critiques of pharma and healthcare ads and campaigns
Ad Lib reviews are contributed by some of the foremost, global names from advertising and branding agencies that work in pharma and healthcare and help raise the bar of creativity.
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- First trial of a vaccine against Alzheimer’s launches
- Gilead’s Trodelvy approved for triple-negative breast cancer in Europe
- US government to pay $5.3bn for Pfizer‘s Paxlovid
- Gilead to pay $745m for three oncology programmes from Arcus Biosciences
- Merck’s anti-COVID drug molnupiravir moves to phase 3 for prevention
- Roche to present new data for its drug Polivy at the American Society of Hematology’s annual meeting
- Lucid Group: Orange the World
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- PMEA 2021: A Celebration of Excellence in Patient Engagement
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- Biogen’s Aduhelm unlikely to get approval in Europe
- Gilead’s Trodelvy approved for triple-negative breast cancer in Europe
- The pandemic preparedness paradox
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