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Ad Lib blog
Creative critiques of pharma and healthcare ads and campaigns
Ad Lib reviews are contributed by some of the foremost, global names from advertising and branding agencies that work in pharma and healthcare and help raise the bar of creativity.
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- Vertex reveals promising data from first CRISPR-treated patients
- Biogen under fire over $88,000 Vumerity annual price
- Takeda highlights 12 NMEs with $10bn-plus sales potential at R&D day
- Novartis’ Mayzent and Roche’s Polivy lead CHMP recommendations
- The Medicines Company surges on rumours of Novartis takeover
- Bayer and Merck take high-risk heart failure drug into phase III
- Spotlight interview: 15 minutes on insights and market research in pharma
- Ashfield appoints new UK head of patient solutions
- New hires at Abbott, Kite and Arrakis Therapeutics
- Signant Health joins the Association of Clinical Research Organizations
- MSD’s Keytruda scores another EU okay, in head and neck cancer
- Behaviour change – is there something missing?
PMHub
Creative Medical Research
Specialising in medical device market research and participant recruitment human factors research, our approach is people-centric. We thrive on making...
Latest intelligence
- Spotlight interview: 15 minutes on insights and market research in pharma
- Neil Rees, Head of Research, OPEN Health Patient & Brand Communication takes 15 minutes to answer some key questions on insights and market research in pharma...
- WHITE PAPER: The increasing importance of clinical trial marketing advertising in patient recruitment
- Learn why advertising is more important than ever in clinical studies...
- The 'winner takes all' pricing game
- Tendering has long been common in healthcare for medical devices and diagnostics; the Gulf Cooperation Council and the Jamaica Commodity Trading Company have been using pharmaceutical tendering since the 1970s....
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