Please login to the form below

Not currently logged in
Email:
Password:

Ad Lib blog

Creative critiques of pharma and healthcare ads and campaigns

Dig deep: turning emotion into action

10 Jun 2014

Life's Reg Manser gives his take on three recent disease awareness campaigns for charities

  • SJ Thumb Ads with bite

    07 Nov 2013

    Jaw-dropping ads from around the world

  • Visceral vision

    19 Sep 2013

    Branding ideas that hit a nerve

  • Arron O'Hare Simples

    22 Aug 2013

    Simplicity lies at the heart of the three award-winning campaigns reviewed by Arron O'Hare in this latest Ad Lib

  • Know your audience

    25 Jul 2013

    There’s a twist in this tale, as Andrew Durkan steps into the review chair…

  • David Anderson Insight NZ Of hobbits and healthcare

    01 Jul 2013

    New Zealand has gained repute for doing cool stuff in the film world, now native Kiwi David Anderson comes up with some of his gems in healthcare advertising

  • adlib in my day In my day son...

    04 Jun 2013

    Tough talking from the Hennigs (Piotr and son Sam). Join the debate by commenting or voting for the three campaigns they have reviewed…

  • Brett O’Connor and Matthew Macland A will of iron

    02 May 2013

    In Brett O’Connor and Matthew Macland’s view, campaigns are all too often about a gentle putt. Find out why they believe two campaigns fell short

  • I quit!

    03 Apr 2013

    Harry Armfield asks whether these three campaigns can really be life changing?

  • That moment of clarity

    20 Mar 2013

    Peter Henshaw reviews three memorable campaigns. What gives them the edge?

Previous
1 2 3 4

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Lucid Group Communications Limited

WE’RE ON A MISSION To transform lives through communication that changes behaviour and improves health outcomes....

Latest intelligence

Robust Review: COVID19 Assessment
See how our client utilized Rapid Payer Response (RPR) to stay informed and gain continuous insights during the recent global pandemic (COVID19)...
Human behaviour - Sept 21
All change – how untangling human behaviour can encourage better health
Driving better patient outcomes through clear, achievable practical steps that are underpinned by transparent evidence...
Health literacy in the time of COVID-19
In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health...