Agency: Swordfish

Hands up factor = I surrender!

Guilty as charged your honour. We have what appears to be a family running away from the close up shots of the product, possibly to go and hide in the sea from the bad concept and poor execution? The ‘mum’ even looks like she is about to change her mind and head back to base camp – as it is too cold. And there he is, the young lad with his arms in the air and ready to ‘wave them like he just don’t care’. 

Come on, this ad campaign would only need a few small tweaks to the main imagery to work a lot harder.

Overall, the campaign is really nice in terms of ‘how do you show red acne pictorially’ and associate the brand Zineryt with the solution? There are some really nice versions in this campaign series, however there she is bless her, Hände hoch! – what is she cheering for? The fact her little brother has fallen for her suggestion and is about to do himself a mischief? Or has this fallen foul to some group market research question: “Do the patients look like they are enjoying life?” I am not sure, but does the poor girl need to have her hands up?

How about just standing there, smiling, or just show the boy? (Good luck with that drop in too!)

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Agency: unconfirmed

Hands up factor = don’t do it, 'cos mum's going to kill me!

Overall, the campaign is really nice in terms of ‘how do you show red acne pictorially’ and associate the brand Zineryt with the solution? There are some really nice versions in this campaign series, however there she is bless her, Hände hoch! – what is she cheering for? The fact her little brother has fallen for her suggestion and is about to do himself a mischief? Or has this fallen foul to some group market research question: “Do the patients look like they are enjoying life?” I am not sure, but does the poor girl need to have her hands up?

How about just standing there, smiling, or just show the boy? (Good luck with that drop in too!)