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Ad Lib blog
Creative critiques of pharma and healthcare ads and campaigns
Hands up! It’s pharma advertising time
28 Feb 2013
Ben Blackmore reckons a fresh approach is overdue…
The year of the snake07 Jan 2013
HAVAS Life London’s creative directors look at three campaigns and analyse what makes for strong creative thinking…
Loud and clear30 Nov 2012
Patrick Norrie asks whether communications ideas go far enough to capture interest and engage
Call to action: Hits and misses08 Nov 2012
Click onto the video links and PDFs – and find out which of these Sara Jones believes will get an audience past ‘go’…
Picture this: Photography and pharma advertising05 Oct 2012
Kevin Stokes flags up three campaigns that provide a perfect union of “mad creative, cool photography, and crazy CGI skills”
Focusing on film16 Aug 2012
Turn off your mobiles, while Rob Sampson and Andy James review three film clips. One of them gets “a standing ovation for this box office smash”
Emotional Intelligence18 Jul 2012
Emma Price wants nothing less than an emotional reaction. One campaign passes this litmus test, but one doesn’t…
The Language of Laughter09 Jul 2012
Time to lighten up just a tad with Angelo Ghidotti and Mair Dilworth’s review of three campaigns
If you’re happy and you know it, do some work19 Jun 2012
Dean Woolley has plenty to smile about. His three choices to critique have all got five-star praise…
One Look is Worth a Thousand Words06 Jun 2012
Zuleika Burnett’s sharp eye is on ‘information overload’ in the form of infographics. One of three choices hits the five-star rating
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