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Ad Lib blog

Creative critiques of pharma and healthcare ads and campaigns

Competitive and Compelling?

10 May 2012

“Trajenta and Cleni – where are your persuasive powers?” asks Dominic Owens as he reviews three campaigns

  • Ray Manser Wit and Visual Intrigue

    20 Apr 2012

    In the melee and rush of social media, how are print ads faring? Not especially well, suggests Reg Manser, who finds three made him look twice.

  • Chris Eich Cut Above the Rest

    02 Apr 2012

    Chris Eich shares his thoughts – and an Edward de Bono quote – on what makes winning creative work. Find out who gets his “creative excellence” vote?

  • Chris Duncan, Pulsar Painful Ads

    14 Mar 2012

    Chris Duncan feels like spiking two of the three campaigns he’s chosen to review. Harsh or fair?

  • Andy Bell Blowing their own trumpets

    29 Feb 2012

    How three agencies have ‘blown their own trumpet’ – Andy Bell takes a look at what makes for a winning sales pitch!

  • Icon

    15 Feb 2012

    Hotfoot from seeing Madonna at the New York Superbowl, Stephanie Berman gives us some inspired thoughts on the power of branding

  • In a world of change, it’s back to basics

    27 Jan 2012

    It’s James Atherton’s specialist area – so which of three digital campaigns gets his full five stars? And, read James’s tips for increasing digital effectiveness…

  • The role of a creative agency

    20 Jan 2012

    Three five-star reviews from Bruno Cepollina, who thinks agencies risk becoming implementers rather than creative problem solvers. So which global campaigns inspired Bruno?

  • Stop advertising, start socialising!

    05 Jan 2012

    Social media thought leader, Ángel Gonzalez, reviews Lilly, Janssen and Leo Pharma eMarketing campaigns

  • The proof is in the pudding

    14 Dec 2011

    Are we getting the message across asks Neil Padgett? Three ads and one falls short for Neil, who gives it a one-star rating

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