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Ad Lib blog
Creative critiques of pharma and healthcare ads and campaigns
Competitive and Compelling?
10 May 2012
“Trajenta and Cleni – where are your persuasive powers?” asks Dominic Owens as he reviews three campaigns
Wit and Visual Intrigue20 Apr 2012
In the melee and rush of social media, how are print ads faring? Not especially well, suggests Reg Manser, who finds three made him look twice.
Cut Above the Rest02 Apr 2012
Chris Eich shares his thoughts – and an Edward de Bono quote – on what makes winning creative work. Find out who gets his “creative excellence” vote?
Painful Ads14 Mar 2012
Chris Duncan feels like spiking two of the three campaigns he’s chosen to review. Harsh or fair?
Blowing their own trumpets29 Feb 2012
How three agencies have ‘blown their own trumpet’ – Andy Bell takes a look at what makes for a winning sales pitch!
Icon15 Feb 2012
Hotfoot from seeing Madonna at the New York Superbowl, Stephanie Berman gives us some inspired thoughts on the power of branding
In a world of change, it’s back to basics27 Jan 2012
It’s James Atherton’s specialist area – so which of three digital campaigns gets his full five stars? And, read James’s tips for increasing digital effectiveness…
The role of a creative agency20 Jan 2012
Three five-star reviews from Bruno Cepollina, who thinks agencies risk becoming implementers rather than creative problem solvers. So which global campaigns inspired Bruno?
Stop advertising, start socialising!05 Jan 2012
Social media thought leader, Ángel Gonzalez, reviews Lilly, Janssen and Leo Pharma eMarketing campaigns
The proof is in the pudding14 Dec 2011
Are we getting the message across asks Neil Padgett? Three ads and one falls short for Neil, who gives it a one-star rating
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