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Ad Lib blog
Creative critiques of pharma and healthcare ads and campaigns
Tales of the Unexpected
30 Nov 2011
Stephanie Berman reckons Roald Dahl’s storytelling can teach us much about creating ‘the unexpected’ and inspiring action
E-patient connections: Streets of Philadelphia16 Nov 2011
This time 700 ice sculptures hit the mark in Xavier Sanchez’s view. Three e-campaigns have caught his eye…
Avoiding the issue08 Sep 2011
It’s three low (one-star) scores from Dave Trott as he kicks off this new Ad Lib series. Find out what he feels so strongly about…
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