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Ad Lib blog

Creative critiques of pharma and healthcare ads and campaigns

Ben Blackmore Hands up! It’s pharma advertising time

28 Feb 2013

Ben Blackmore reckons a fresh approach is overdue…

  • MalcolmLee The year of the snake

    07 Jan 2013

    HAVAS Life London’s creative directors look at three campaigns and analyse what makes for strong creative thinking…

  • Loud and clear Loud and clear

    30 Nov 2012

    Patrick Norrie asks whether communications ideas go far enough to capture interest and engage

  • Help I cut myself and I want to save a life thumb Call to action: Hits and misses

    08 Nov 2012

    Click onto the video links and PDFs – and find out which of these Sara Jones believes will get an audience past ‘go’…

  • Breakthrough cancer pain Picture this: Photography and pharma advertising

    05 Oct 2012

    Kevin Stokes flags up three campaigns that provide a perfect union of “mad creative, cool photography, and crazy CGI skills”

  • Hidrasec Focusing on film

    16 Aug 2012

    Turn off your mobiles, while Rob Sampson and Andy James review three film clips. One of them gets “a standing ovation for this box office smash”

  • Emma Price, B More Creative Emotional Intelligence

    18 Jul 2012

    Emma Price wants nothing less than an emotional reaction. One campaign passes this litmus test, but one doesn’t…

  • Angelo Ghidotti & Mair Dilworth The Language of Laughter

    09 Jul 2012

    Time to lighten up just a tad with Angelo Ghidotti and Mair Dilworth’s review of three campaigns

  • Dean Woolley If you’re happy and you know it, do some work

    19 Jun 2012

    Dean Woolley has plenty to smile about. His three choices to critique have all got five-star praise…

  • Zuleika Burnett One Look is Worth a Thousand Words

    06 Jun 2012

    Zuleika Burnett’s sharp eye is on ‘information overload’ in the form of infographics. One of three choices hits the five-star rating

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