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Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Looking for excellence in digital communications

The Communiqué Awards' digital category is on the hunt for well-designed and credible healthcare initiatives

Communique healthcare communications awards 2012

The hunt is on for well-designed and credible healthcare initiatives for this year's Communiqué Awards.

Its Excellence in Digital Communications category is open to information or education work that's delivered via an offline or online digital channels.

Last year the category, one of 26 in the awards, was won by Ogilvy HealthPR and Ogilvy Digital Health for their work on Pfizer's Back in Play campaign.

The football-themed campaign used multiple channels to capitalise on interest in the 2010 World Cup to raise awareness of ankylosing spondylitis (AS) among young men.

Pfizer's Back in Play ankylosing spondylitis campaign

Its centrepiece was an online game, which was played more than 16m times, and the campaign's websites were visited on more than 450,000 occasions, with an average of 1 in 5 visitors viewing specific AS information.

Pfizer and its communications agency partners also produced a series of 11 videos featuring international professional footballers and opinion leaders and these were uploaded to YouTube, where they were viewed more than 47,000 times.

Excellence in Digital Communications

There is more information on the Communiqué website about how to enter work into the Excellence in Digital Communications category as well as the rest of the Awards' healthcare communications categories.

The entry deadline for this year's Communiqué Awards is March 22, and the Awards ceremony will take place in London on July 5, 2012.

7th March 2012

From: Marketing

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