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Single European digital market would benefit health

EC report suggests remote patient monitoring as one area where gains could be seen

The European Commission (EC) is pushing for a single digital market and says healthcare would be one of the areas to feel the benefit.

It could allow patients to receive healthcare monitoring from their local physician while on holiday but only, the EC says, if pan-European standards for communication technology can be put in place.

A digital version of Europe's current Single Market, the ongoing project to relax barriers between the region's countries, could also bring vital new economic growth.

European Commission vice president Neelie Kroes said: "We are wealthier and more competitive because of our Single Market. But it is not a true Single Market if the internet and other telecoms are excluded.

“The digital Single Market is coffee for the economy, we'd be mad not to drink it."

A study carried out last year for EC and released this week found that if a single e-communications market could be established, the EU would be in line for a substantial 'digital bonus'.

This could amount to a €110bn a year lift for the region's gross domestic product, with increased competition and economies of scale for telecom operators providing greater opportunities to use online services.

The study was carried out as part of the EC's Digital Agenda, a wide-ranging initiative whose aims include ensuring every European access to basic broadband by 2013 and to fast and ultra-fast broadband by 2020.

1st March 2012

From: Marketing

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