Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

NHS social network How Are You? launches UK's first health app store

A partnership with Cambridge Healthcare, the network's store offers easy access to health apps

How Are You? UK health mobile app store 

NHS-backed social network How Are You? has launched what it says is the UK's first health app store.

The new How Are You? app store doesn't actually sell apps, but links to sites like the Apple iTunes Store for iPhone and iPad apps or Google Play for Android apps.

How Are You? was created last year through a partnership between the NHS East of England and Cambridge Healthcare to offer patients a virtual patient record with personalised health content.

It also has encrypted social elements, described by Cambridge Healthcare as a cross between Twitter and Facebook, but at its heart is a personal health planning service.

The How Are You? health app store has a number of curated app categories, which so far include cancer, diabetes and medication reminders, but the lion's share of apps still come from the catch-all Health & Fitness or Medical categories.

No pharma mobile apps were immediately visible, though it's possible they are currently hidden in one of the larger categories.

These categories will be familiar to users of the iTunes Store or Google Play, and retain their somewhat elastic definitions, particularly when it comes to Medical, where NHS Direct rubs shoulders with Your Past Lives.

So, while it's made a reasonable start towards its claim to be “a patient-reviewed and personalised collection” of health apps, more work is needed to fill out the categories, some of which show just one app at the moment.

Nevertheless, the health app store is well designed, has good usability and, by offering a way of browsing apps in more depth than just Medical and Health & Fitness, could offer real user benefits.

7th September 2012

From: Marketing

Share

Tags

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
Havas Lynx Group

We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...

Latest intelligence

Infographic: Therapy Watch Hyperlipidaemia
Our latest infographic offers an introduction to the real-world insights collected by our Hyperlipidaemia study....
Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space....
Top-10 Reasons Why You Should be Adding Asynchronous Virtual Touchpoints Between Your Real-time Meetings
...