L-R: Gavin Coetzee from sponsor Binley's, Adam Boucher - Novo Nordisk's former UK medical education manager, and emotive's Chris Edmonds

Novo Nordisk's Decisions in Time picked up the Excellence in Digital/Social Media award earlier this week at the Pharmaceutical Market Excellence Awards (PMEA) in London.

The medical education programme, which provides a one-day, peer-reviewed, patient case study event, was delivered with support from emotive.

A key part of the programme is its use of 'virtual mannequins' to engage primary care professionals with a specialist interest in diabetes management to elicit behavioural change.

Commenting on the award the PMEA judges said: “This innovative approach combined both peer-to-peer discussions in one setting with the use of innovative technology to engage the audience.

“A fabulous integrated, high energy, creative digital event which drove measureable attitudinal changes.”

Run by PMLiVE publisher the PMGroup, the PMEA programme is specifically designed to recognise and commend excellence, best practice and innovation in local, European and international healthcare markets.

In addition to its virtual mannequins, Decisions in Time combines a bespoke application, key issues messenger and real-time responsive visualisations to provide a positive space for discussion and debate.

The programme was run in seven major UK cities for around 150 specialist healthcare professionals between November and December 2013 and further events and programme adaptations are planned.

Decisions in Time was also a finalist in both the Judges' Special Award for Innovation and Excellence in Customer Focus - Physicians/Healthcare Professionals categories at this year's PMEA event, and earlier in the year picked up the Judges Special Award for Innovation at PMGroup's Communiqué Awards.

• See the full results of PMEA 2014
• See photos from PMEA 2014
  

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