Sanofi’s Genzyme unit has brought the global The World Vs MS campaign to its latest local market, launching it in Denmark.

The ‘movement’ aims to solve the everyday challenges faced by those with multiple sclerosis, and encourages social media participants to post about it using the hashtag #twvsms.

The new Danish arm of the campaign also has its own Facebook page, which adds to existing global campaign accounts on Twitter, Facebook, Instagram and YouTube .

This year the global campaign, on which H4B supported Sanofi Genzyme, won the social media strategy award at the 2017 Communiqué Awards, where it was also a finalist in both the content management/curation and corporate social responsibility categories.

Commenting on Sanofi Genzyme and H4B’s social media win, the Communiqué judges said: “This was a really clever programme that created partnerships, both in and outside of MS, and delivered tangible outputs. It worked well from a social media and content perspective and was by far the best of the work we saw.

“There was a lot of polish and a lot of passion put into it and we look forward to seeing what they do in the future with it. The World vs. MS was a mature piece of work and one of the best campaigns we’ve seen – we need more work like this to raise everyone else’s standards.”

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