Johnson & Johnson has launched a competition for start-ups focused on tackling skin health issues with digital solutions.

Its Digital Beauty QuickFire Challenge will focus on three areas, including innovation on impact tracking devices and adherence solutions for skin health management by monitoring factors such as skin biomarkers.

Technology that increases efficacy for topical applications in hard-to-treat areas such as acne and eczema and ‘insights-generating tools’ to help consumers with their skincare choices cover the Challenge’s other key areas.

Naomi Furgiuele, VP, global face and sun R&D, Johnson & Johnson Consumer, said: "To achieve this, we are seeking innovative devices and digital technology solutions to make the invisible visible and tackle the toughest skincare challenges.

"By creating powerful connected experiences with those outside of our company walls, we are able to build consumer preference, loyalty, and unique personalisation."

Run by J&J Innovation and group’s consumer business, at stake is a prize fund of $50,000 along with support to help advance a product prototype toward commercialisation.

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